it is a simply fulfillment of 2Ti 4:3-4
For the time will come when they will not endure sound doctrine; but after their own lusts shall they heap to themselves teachers, having itching ears; And they shall turn away [their] ears from the truth, and shall be turned unto fables.
This is exactly where multitudes of people are spiritually today. The above text also helps explain the phenomena of people like Robert Schuller, Rick Warren, Bill Hybels and now, Joel Osteen.